FARMINGTON HILLS — Mike Eckstein has joined Duffey Petrosky in a new position as director of business insights & analytics.
Eckstein is an accomplished media and communications leader with more than 15 years of experience in planning and executing high-impact digital, social media, CRM/loyalty marketing, analytics and dealer/retailer communications client campaigns.
“Mike will help build our business analytics group headed by Andy Prakken,” said Duffey Petrosky CEO Mark Petrosky. “Attracting top talent in every communications discipline has been key in our business growth. Investing in a strong business analytics group which integrates and interprets data from all marketing channels each client employs only helps our agency continue to deliver communication solutions that positively impact our clients’ businesses.”
Eckstein, of Royal Oak, joins Duffey Petrosky from Mindshare Team Detroit where he most recently worked as SVP, group communications planning director. In that position, Eckstein oversaw the planning and execution of media and communications for $350 million in diversified client marketing budgets, including well-known brands like Scotts Miracle-Gro, Bosch, Sports Authority, Johnson Controls ,and the University of Michigan. He also worked on a significant number of Ford Motor Co. initiatives supporting both the global Ford and Lincoln brands.
Eckstein graduated from Albion College with a bachelor’s in economics and management.