AUBURN HILLS — The Dodge brand debuts a new television commercial today for the groundbreaking all-new 2013 Dodge Dart as the marketing launch of its new compact car shifts into high gear today. The 30-second “How to Make the Most Hi-tech Car” spot reveals the steps taken to create the class-leading technology and features in the Dodge Dart, including an available 7-inch thin film transistor (TFT) customizable instrument cluster and 8.4-inch touchscreen Uconnect media center.
The spot will join the “How to Change Cars Forever” launch ad and run on network and cable programming, including professional and college football games, regular season and playoff baseball games, network television season premieres and hit shows, news programs, late-night entertainment shows and high-profile broadcast programs such as the “Latin Grammys” and “American Music Awards.” Additional television spots will be added later as the campaign continues to run throughout the remainder of the year.
“With August sales of more than 3,000 units and two consecutive months of nearly 300 percent increases, we are very pleased with how the Dodge Dart has been received in the marketplace,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “We have been steadily ramping up dealer inventories of the Dart throughout the summer, and the fall marketing campaign will make sure everyone knows about this world-class vehicle that offers segment-leading technology and benefits never before found in a compact car.”
The 90-second “How to Change Cars Forever” spot, which first debuted in July, will run today in the top 25 U.S. markets during the NBC network’s season opening NFL game. The long-form spot will run again over the weekend on the Fox network’s Major League Baseball game Saturday and Sunday afternoon football games on CBS and Fox.