The Detroit Metro Convention and Visitors Bureau has announced the promotion of four directors. Harriet Carter, Renee Monforton, Susan Richardson, and Jessica Strasser will serve as vice presidents.
“The goal of this restructuring is to create a leaner, more efficient organization that exceeds the expectations of our customers and industry partners,” says Larry Alexander, president and CEO. “By perpetuating critical forward thinking, we can continue to drive metro Detroit into the future as a vibrant destination and increase tourism and meetings.”
Carter is vice president of customer and partner services. Her responsibilities include developing programs and strategic initiatives that enhance convention experiences in metro Detroit. Her position involves maintaining and improving relationships with customers and enhancing the visibility of the bureau.
Monforton, vice president of marketing and communications, is responsible for the bureau’s marketing aspects, which include advertising, public relations, international marketing, social media, and publishing. She also serves as the main spokesperson for the organization.
As vice president of group and convention sales, Richardson’s priority will lead the sales team through initiatives that recognize the changing needs within the market and determine market segment initiatives to fulfill those needs to result in the optimal business mix for the region.
Strasser is vice president of talent resources and is charged with ensuring the bureau’s talent and technology assets and resources are aligned to drive business priorities. She is also in charge of making sure the staff have the resources, skillset, and knowledge to perform. She will work with hospitality industry partners and assist tri-county workforce development efforts for the metro Detroit region.
The bureau was founded in 1896 as the world’s first convention and visitors bureau. More than 1,300 businesses are represented in its membership.