BOSTON — Digitas, a digitally-led global integrated brand agency, has promoted Barbara Goose to president of Boston/Detroit.
Goose has more than 20 years of experience in the digital marketing space, leading innovative, and strategic programs that have built brand equity for national and multi-national brands. Under her executive director leadership, Goose oversaw the most significant expansion of Digitas Boston, adding such clients as Dunkin’ Donuts, Limited Brands, ZipCar, and Lenovo, while recruiting the industry’s top talent to become the largest agency in Greater Boston.
Goose has also led significant growth in Detroit (and helped establish the office itself before becoming executive director), including the award-winning work with General Motors, which she has led for 14 years. In addition, both the Boston and Detroit offices have received numerous “Best Places to Work” accolades from the Boston Business Journal, Boston Globe, the Michigan Business & Professional Association, Detroit Free Press, Crain’s Detroit Business, and more.
Goose is the chair of the New England 4A’s, and also sits on the boards of the Greater Boston Chamber of Commerce, the Massachusetts Innovation & Technology Exchange, and the nonprofit organization Cradles to Crayons. A respected industry thought leader, she’s been named one of the Boston Business Journal’s “Power 50” (a list of the most influential business leaders in Boston) and one of the New England Ad Club’s “100 Women We ADmire.”
She holds an MBA from Harvard University and a BA in Economics, summa cum laude, Phi Beta Kappa, from the University of Pennsylvania.