Detroit to Host IABC Heritage Region Conference: “Shifting Gears: Adapting to the New Normal”


DETROIT, Aug. 10, 2011 /PRNewswire/ — Registration is now open for the sixth annual International Association of Business Communicators (IABC) Heritage Region Conference taking place October 9-11, 2011 at the Westin Book Cadillac in Detroit, Michigan.  

The two-day professional development conference “Shifting Gears: Adapting to the New Normal,” features a mix of sessions focused on branding, employee communications, leadership, measurement, social media, and strategy development.

You’ll hear firsthand accounts from such companies as General Motors, American Express, Royal Caribbean Cruises, Nationwide Insurance, and Towers Watson on how their communications programs are increasing stakeholder value and creating awareness for their company’s products and services.

“This is a great opportunity to learn from and network with top communication professionals from around the region,” said conference chair, Nancy Sarpolis. “Participants will gain practical advice on ‘shifting gears’ in this changing business landscape, and learn ways to maximize the impact for their organizations and clients.”

Attendees will leave with innovative tips, tools and strategies to navigate the ever changing communications landscape while also networking with other professionals from throughout the Northeast and Midwest United States. Whether you are an entry-level practitioner or a senior level communicator, “Shifting Gears: Adapting to the New Normal,” has something for everyone.

For more information or to become a sponsor, exhibitor or to register, visit

The 2011 IABC Heritage Region Conference is hosted by IABC Detroit and sponsored by Dulye & Co., General Motors, Corp! Magazine, Towers Watson, PR Newswire, Skidmore Studio, and ASG Renaissance.