Detroit Interns Compete for the 'Best Idea' for Non-profits


DETROIT — A Royal Oak-based advertising firm has developed an intern competition to benefit Detroit-area non-profit organizations. The competition, called Idea Generation: The Non-Profit Project, will be held in partnership with Quicken Loans and Detroit Venture Partners. Forty interns will be pooled to compete for the crown of “best idea.”

“We have put a lot of effort into developing a strong educational program for our interns in general,” says Rick Van House, founder and president of Know Advertising. “I like to say ‘content over coffee.’ Interns are here to learn, and the best way to do that is to have them work on content that matters. And even better, have them help fellow Detroit nonprofits and learn how to give young”

Interns will divide into groups and compete against each other, finding the best solutions for two selected non-profits in the city.

The event will take place at Aloft Detroit Hotel at the Whitney on July 22. Interns will be briefed on nonprofit partners and then sent into breakout sessions to develop a comprehensive campaign over a span of 8 hours. At the end of the day, groups will present their campaigns and concepts to judges, who will determine the most innovative idea.