Detroit Experience Factory Launches DX-Pass for Admission to City Venues


DETROIT — The new Detroit Experience Pass or DX-Pass offers admission to seven of Detroit’s most popular cultural attractions for one discounted price.

Launched by the Detroit Experience Factory, the DX-Pass is the first of its kind to provide access to several of Detroit’s world-class museums in one package.

“Many other cities offer some type of museum pass. We’re excited to finally be making this happen in Detroit,” says Jeanette Pierce, executive director at Detroit Experience Factory.

Pierce says the DX-Pass is not just for out-of-towners. “It encourages locals to make a day or a weekend out of Detroit’s amazing cultural assets and for some, to visit places they’ve never been before.”

For $32, the DX-Pass will grant visitors access to these seven cultural experiences, including:
â— Charles H. Wright Museum
â— Detroit Historical Museum
â— Detroit Institute of Arts
â— Michigan Science Center
â— Motown Museum
â— Museum of Contemporary Art Detroit
â— DXF Cultural Center Walking Tour

The pass may be used for one standard admission to each of the listed partner organizations and will be valid for eight days from when the pass is picked up. It can be purchased online and can be picked up at D:hive, MoCAD or the Detroit Historical Museum starting Saturday. It will also be available for purchase at the D:hive Welcome Center, 1253 Woodward Ave. in Detroit.

For easy access to the participating cultural institutions, the Hard Rock Cafe will provide a complimentary shuttle for pass-holders from noon to 5 p.m. Saturdays. The shuttle will run a continuous loop between participating museums. Additionally, the DX-Pass will offer discounts to some of the museum gift shops and a growing list of local Detroit businesses to encourage people to expand their cultural experience to include meals and shopping.

The Detroit Experience Pass is made possible with support from the Downtown Detroit Partnership, MLive Media Group, and all the participating museums.

As a program of the Downtown Detroit Partnership, the Detroit Experience Factory creates experiences that are enlightening, entertaining and led by Detroiters in order to demonstrate that Detroit is an exceptional place to live, work, and play. In 2013, DXF took over 10,000 people on tours of the city and has become a go-to resource for visitors and longtime Detroiters alike looking to explore Detroit’s rich history and exciting new developments. DXF offers a wide range of experiences including walking, bus and bar tours, and customized experiences such as scavenger hunts, strolling suppers, and more. Learn more at

Downtown Detroit Partnership is a partnership of corporate, civic and philanthropic leaders that supports advocates and develops programs and initiatives designed to create a clean, safe, and inviting Downtown Detroit. More information available at