DETROIT — The North American International Auto Show today revealed new programs and major improvements that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.
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To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.
“Like our auto manufacturer partners, we continue to look for ways to improve our product, and our customer service,” said Jim Seavitt, 2013 Auto Show chairman. “And, as we present the industry’s finest on the world stage, it’s our goal to exceed the needs of media and manufacturers, alike. We take our leadership position very seriously, and work year-round to maintain that distinction.”
Michelin Media Center
In order to provide media with even greater resources, the Michelin Media Center (which has served media from around the world for 24 years) will expand and move closer to the action at the 2013 North American International Auto Show. The expansion includes a move from the third floor of Cobo Center to Michigan Hall. The larger space provides an additional 1,000 sq. feet to help provide the infrastructure to support media as they cover the news from the Auto Show. The Michelin Media Center will continue to provide a complete business center for all working media as well as meals, snacks and beverages throughout the day.
Delta Air Lines Discount Airfare Program
Also new to the 2013 Auto Show, Premier Sponsor Delta Air Lines is offering 5-10 percent discounts on select coach fares, on both domestic and international flights, for travel to Detroit for the Auto Show any time during the dates of January 4-31, 2013. Assistance in booking flights is also available through Passageways Travel, an ALTOUR Company. Details and booking information can be found at naias.com/travel-directions/air-travel.aspx
North American International Auto Show Stage Set for Global Product Unveilings
Now that the Paris Motor Show has concluded, it’s “all eyes on Detroit,” said Seavitt. “We had the opportunity to meet with several auto manufacturers in Paris, and it’s clear that the Auto Show continues to be an integral part of their global launch strategies. Based on what we learned, the Auto Show will continue to be a leader in worldwide product unveilings,” he added.
In other news, Jaguar Land Rover will return to the show with a significant presence and vehicle showcase, and Chinese auto manufacturer Guangzhou Automobile Group Corp. will exhibit at the 2013 North American International Auto Show.