Campbell Marketing & Communications in Dearborn has appointed Karen Osborne as vice president of new business development.
With more than 20 years of experience in sales management, marketing, and strategic partnerships, Osborne brings a dynamic and proven track record of success in driving business growth and forging strong client relationships.
“We are thrilled to welcome Karen to our team,” says Greg Shea, CEO of the firm. “Her expertise in business development, paired with her deep knowledge of digital and content marketing, will be welcome additions as we assess, refine, and, in some cases, redefine how we meet the evolving needs of our clients.”
Osborne joins Campbell from Skyword, where she served as executive director of brand partnerships, leading digital content marketing solutions sales efforts. During her tenure, she spearheaded the development of AI-driven, SEO-enabled content ecosystems. She was instrumental in building strong, consultative relationships with clients, helping them achieve key business performance indicators.
Prior to Skyword, Osborne held senior sales roles at Vericast and ITN Industry News, where she demonstrated an ability to generate new business, manage client relationships, and exceed revenue targets. Notably, she helped grow a $9 million portfolio at Vericast and acquired more than $3.5 million in new business.
Osborne’s role at Campbell is identifying and cultivating new business opportunities, lead efforts to expand the agency’s client roster, and collaborate with practice leaders to develop tailored solutions that align with the company’s strategic goals. Her leadership is expected to be essential in continuing Campbell Marketing’s momentum in delivering measurable results for its clients across industries.
“I am excited to join such a dynamic and forward-thinking agency,” says Osborne. “Campbell Marketing’s innovative approach to creating high impact, memorable experiences is exactly what businesses need to connect with their customers, community, employees, and investors, and I look forward to contributing to its continued growth and success.”
Osborne holds a B.A. in architecture from Washington University in St. Louis, Mo. and is certified in marketing foundations by The Trade Desk.
