DataFactZ Grows to More Than 500 Employees


NORTHVILLE — As the technology industry continues to grow in metro Detroit, DataFactZ, a Northville based, highly specialized system and data integration company has grown to accommodate the increase in demand for data analysis needs.

Ten years after opening its doors with only one employee, DataFactZ now employs more than 500 people nationwide. During the first quarter of 2013, the company has hired 34 new employees to keep up with increases in workload from existing clients and to accommodate new clients. DataFactZ provides services to companies such as such as Walt Disney, Discovery, Volkswagen, Gap Inc., Lord & Taylor, Meijer, Enova Corp., and Intel.

The majority of new DataFactZ employees have come to the company with prior industry experience, while around 10 percent of its new employees have been hired after completing their education.

“The way technology is used in the business environment is changing very rapidly,” said Krishna Kallakuri, vice president of DataFactZ. “Companies have seen the value of ‘big data,’ and have an increased need for data analysis, which has allowed DataFactZ to continue to grow.”

Big data refers to the vast amount of information collected by companies through various sources including click streams, log files, text, audio, and video. This provides huge amounts of data that, when analyzed, can help companies from any industry compile a database of meaningful information about their clients’ interests and needs.