Daimler Creates Mobility Services Subsidiary


STUTTGART, Germany — As part of its plan to significantly expand the mobility services business operations, Daimler Financial Services AG has created a subsidiary known as Daimler Mobility Services GmbH. The new company’s headquarters are in Stuttgart.

“Especially urban customers demand new and flexible mobility solutions – and we want to offer these services to them accordingly. We want to be the first choice provider of innovative mobility services,” Klaus Entenmann, Daimler Financial Services’ CEO, said to journalists on Monday. It is estimated that the number of carsharing customers in Europe alone could increase from roughly 700,000 today to nearly 15 million by 2020.

“In view of the enormous market potential for innovative mobility services, our goal is to break the 100 million euro mark for revenue within the next 24 months,” Entenmann added.

Daimler Financial Services is responsible for the provision of mobility services within the Daimler Group. In 2011, the company assumed responsibility for managing the car2go mobility concept developed by the group’s business innovation department. In addition to car2go, the moovel smartphone app is another mobility service offered by Daimler Financial Services. At the beginning of 2013, car2go, moovel, and other mobility services were consolidated into the DFS subsidiary Daimler Mobility Services GmbH in order to ensure the optimal alignment and coordination of all services.

“Combining programs such as car2go and moovel into one company enables us to offer customers attractive and connected mobility services from a single source,” said Robert Henrich, former head of car2go and now managing director of Daimler Mobility Services GmbH.

The number of car2go customers is expected to exceed half a million by the end of this year. car2go is available in six cities in Germany. car2go is now being offered in 18 cities around the world and will expand its service to additional cities throughout the course of this year.