CSM Lodging Names New Director of Sales


DETROIT — CSM Lodging, a division of Minneapolis-based CSM Corp., has named Denise Froehlich as director of sales to the company’s TownePlace Suites by Marriott in Sterling Heights. 

Froehlich, of Harrison Township, has more than 20 years in hotel sales at resort and corporate properties. She has worked within several hospitality fields including as a reservationist, front desk associate, bartender and switchboard operator.

As director of sales, she will continue to drive revenue, maximize profit, and ensure quality for guests and visitors of Sterling Heights TownePlace Suites. She worked in resort and corporate properties in Florida, New York, and Michigan.

Froehlich earned her bachelor’s in business administration from Florida Atlantic University.