Crystal Mountain Names New Sales Director


THOMPSONVILLE — Arah Johnson has been promoted to vice president of sales for Crystal Mountain.

In this new capacity, Johnson will not only lead Crystal Mountain’s group sales and conference services departments but additionally, the reservations department with a focus on revenue management.

Johnson, of Frankfort, has nearly 20 years of experience at Crystal Mountain. She joined the resort in 1996 as a group sales manager, responsible for golf and social markets. Later, as senior sales manager her markets included associations and key accounts. In 2009, she was promoted to director of sales, and in 2014 she also took on leadership of the conference services department.

In addition to her role at Crystal Mountain, Johnson is a member of the Frankfort-Elberta School Board. She is a graduate of Central Michigan University,