CoventryCares of Michigan New Partner of Brogan & Partners


BIRMINGHAM — Brogan & Partners announced Tuesday the addition of CoventryCares of Michigan to its client roster.

CoventryCares of Michigan, headquartered in Detroit, is a health care provider to Michigan’s Medicaid and MiChild members.  Brogan was retained by the organization to develop a marketing communications plan and launch its new brand, as it transitions to CoventryCares of Michigan from Omnicare Health Plan.

“We are proud to be selected as CoventryCares of Michigan’s strategic partner to assist with their branding and marketing needs as they transition from their former identity as Omnicare,” said Ellyn Davidson, managing partner for Brogan & Partners. “It’s an exciting opportunity to help their team increase CoventryCare’s brand awareness and positioning within their industry.”

CoventryCares of Michigan is a Medicaid health plan and MiChild provider serving Wayne, Oakland, Kalamazoo, Cass and St. Joseph counties.

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