Valerie Hayman Sklar, president of Detroit-based Corporate Specialties, has been accepted into the Forbes Business Council, a growth and networking organization for business owners and leaders worldwide.
Hayman Sklar was selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, personal and professional achievements, and honors.
“Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world,” says Scott Gerber, founder of Forbes Councils.
Hayman Sklar sees the Forbes Business Council as a perfect opportunity to showcase the power of promotional products and elevate the industry’s image.
“Many marketers and business owners still see branded merchandise as a commodity giveaway,” says Hayman Sklar. “Being able to connect with this esteemed group of professionals and demonstrate the strength our advertising medium has as an integral part of marketing campaigns is a great honor and responsibility.”
Her expertise has already been recognized, as she was invited to contribute to the Forbes article “Setting Up A Virtual Event? 15 Common Mistakes To Avoid.” While most of the commentary was centered around tech and logistical issues, Hayman Sklar was able to offer another perspective.
“With all the restrictions keeping people separated, we are craving connection. Promotional products can provide something tactile in an otherwise digital experience and give recipients a sense of belonging,” says Hayman Sklar. “I hope readers of the article are able to not only see the impact promotional products can make but also implement the recommendations into their next virtual event to help them better connect with their audience.”
Corporate Specialties has been developing comprehensive marketing programs that incorporate “SMART Swag” – branded merchandise that is special, memorable, affordable, relevant, and targeted and is designed to get results.