Continuity Programs Celebrates 40th Anniversary


WALLED LAKE — Continuity Programs is celebrating its 40th corporate anniversary. The relationship marketing firm opened its doors on January 22, 1973, and has seen many changes in technology among the constants in its three business fundamentals.

What began as a small division of Epps Advertising has grown into its own business and an industry leader in customer retention marketing through client loyalty, strategy development and lead generation services.

“I firmly believe business fundamentals should stay simple and strong; things like great service, truly appreciating your customers, and taking care of your customers and staff,” said Kirk King, president of Continuity Programs. “We will remain focused on the basic principles of marketing, producing results and a sound return on investment for our clients. And, our commitment to invest in technology allows us to continue to improve, expand and grow.”

King, who bought the company from its original owner in 2010, noted that the differentiation strategy of Continuity Programs can be summed up in just three concepts: results, flexible technology and diversification. Most of the company’s customers have been with it for more than 20 years because of desirable results. The company’s flexible technology allows it to intelligently market on behalf of its clients, across a wide variety of industries, in whatever media avenue its clients’ customers prefer to use.

After 40 years, Continuity Programs is still thriving under those principles. Continuity Programs was named Southeast Michigan SBTDC’s 2012 Best Small Business of Oakland County and will be awarded at the Michigan Celebrates Small Business Awards Ceremony on May 2, 2013 in Lansing. The firm was also recently nominated for the 2013 Michigan 50 Companies to Watch Award. King is nominated for Oakland County’s Top 40 under 40 for 2013.