SOUTHFIELD — Lynne Golodner and her PR team at Your People LLC are hosting a two-day conference to empower entrepreneurs, business owners, and non-profit leaders in tackling some of their public relations and marketing activities.
“Marketing, Messaging & Media: Storytelling to Build Your Business ” will be held Oct. 26-27 at Walsh College’s Troy campus. Sponsors include Walsh College and Buy Michigan Now, with a speaker roster involving Your People Chief Creative Officer Lynne Meredith Golodner, Source Movement entrepreneur Donna Orbovich, business coach Nick Hansinger, entrepreneur Lisa Diggs, Karma Yoga business owner Katherine Austin, Rich Donley of MCCI, Brenda Meller of Walsh College, and others.
“I’ve always believed that everyone needs PR, but not everyone should have to pay a fortune for it,” says Golodner, who transitioned into public relations after spending 15 years as a print journalist and as an author. Her most recent book, The Flavors of Faith: Holy Breads, launched in June; she is in the process of morphing her writing and her PR work into a new “faithful public relations” model.
“We service a select group of retainer clients,” says Golodner. “This conference, and several other programs we launched this year, serve another tier of business owners, entrepreneurs and nonprofit leaders. Now, there is PR and Marketing guidance for all price points — because some of these tactics can be handled in-house, with careful guidance from those of us who do it every day.”
Through the month of September, Your People is holding a contest to award three winners with a free ticket to the October event. (Discounted conference tickets cost $597 for the two-day event; a promotion through Sept. 15 offers a second ticket free.)
Golodner and her team will choose a winner from each of three categories: entrepreneur; small business owner, and nonprofit leader.
Contest rules and submission information can be found at yourppl.com/contest. (Entrants must answer three questions and submit contact information by Sept. 30. Winners will be notified by Oct. 14.)
MMM will guide 100 attendees through the art of storytelling and strategic relationship building as the foundations for business growth. Participants will emerge from the conference with a completed media pitch in hand. Two panels on Oct. 27, will feature business owners sharing their PR successes and media professionals teaching listeners how and what to pitch. Registration is open at yourppl.com/mmm-detro.