DETROIT, Feb. 16, 2010 (GLOBE NEWSWIRE) — Today, Gomez, the Web performance division of Compuware Corporation (Nasdaq:CPWR), launched a free online Custom Benchmark tool that lets IT, Web and marketing teams compare the performance of their Web site to competitors, peers, or industry leaders. The new tool is available at http://www.gomez.com/my-benchmark/.
Numerous industry studies have shown a direct correlation between Web site performance and online business performance. For example, Aberdeen Group found that sites taking more than five seconds to load reduce customer conversions by seven percent and customer satisfaction by 16 percent1.
Equally important is how an organization’s Web site performs versus its competition; if your competitor’s Web site is faster, customers will likely spend more time and money there. Until now, organizations have had no easy way to compare their site performance to that of their competitors. The new Gomez Custom Benchmark tool makes this easy and free.
To create a custom benchmark, businesses simply provide their own URL and the URLs of up to four other sites against which they wish to be compared. Within 24 hours, and every day for seven days, they will receive a custom benchmark performance report that ranks the performance and availability of all the URLs, complete with averages, highs, lows and trending information.
“Customer loyalty on the Web is fickle, and even one second can make the difference between making and losing a sale. Measuring Web performance is important, but knowing how your site performs compared to your competitors’ sites is even more valuable,” said Matt Poepsel, Vice President, Performance Strategies, Gomez division. “The insights businesses can freely glean from our new Custom Benchmark tool will be a critical first step towards optimizing their site performance and ultimately, their bottom line.”
The Custom Benchmark tool is available now at http://www.gomez.com/my-benchmark/.
Gomez, the Web performance division of Compuware, provides the industry’s leading solutions for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates solutions for Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis that test and measure Web and mobile applications from the “outside-in” — across all users, browsers, devices, and geographies — using a global network of over 100,000 locations. When combined with Compuware Vantage, Gomez offers the industry’s only solution for optimizing application performance across the Enterprise and the Internet. Over 2,500 customers worldwide, ranging from small companies to large enterprises — including 12 of the top 20 most visited U.S. Web sites — use Gomez solutions to increase revenue, build brand loyalty, and decrease costs. Follow us on Twitter at: http://twitter.com/Gomez_Inc and http://twitter.com/compuware.
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading businesses around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com. The Compuware logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5950
1 “The Performance of Web Applications: Customers Are Won or Lost in One Second,” Bojan Simic, Aberdeen Group, November 2008.
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