Comcast Spotlight Increases Local Market Advertising Reach With Launch of I+

Advertisers Now Have Convenience of “One-Stop” Media Shopping to Reach Viewers of Comcast, AT&T U-verse® TV, and DIRECTV with Local Detroit TV Advertising

Detroit, MI – August 1, 2011 – Comcast Spotlight, the advertising sales division of Comcast Cable, is making it more convenient for the advertising community to reach local television viewers with the introduction of I+ (Interconnect Plus). 

I+ enables advertisers to place their TV commercial on close to 50 leading ad-supported television networks available to customers of Comcast’s XFINITY, AT&T’s U-verse® TV and DIRECTV’s television services. In all, advertisers will be able to reach an additional 25% of Detroit-area TV homes from what had previously been avaialbe.1

“Television remains unmatched as a marketing platform and cable programming provides the advertising community with their best option to reach, engage and connect with viewers,” said Teresa Lucido, Senior Director of Sales for Comcast Spotlight in Michigan. “We also recognize that the media landscape our clients face has become more fragmented than ever. We’re here to help—as the experts on fragmentation, we know it, live it and love it. By putting our infrastructure to work through agreements with all of the major television service providers in the area, we’re able to deliver more impressions for our local clients than ever before.”

Comcast Spotlight, which currently represents approximately 30 million subscribers nationwide, has built interconnects across the country enabling advertisers to place their messages in all or part of a market—or across multiple markets—with “one-stop shopping.”  Through existing partnerships with providers in Detroit including WOW!, Charter, Bright House and Wyandotte and now the addition of satellite and telco homes, Comcast Spotlight and its partners are making spot television advertising one of the easiest media outlets to purchase. 

At the same time, cable television programming is growing in popularity. In 2010, it reached a new milestone: surpassing 70% of ad-supported television viewing.2 With I+, local, regional and national spot advertisers alike benefit from the convenience of having a single media source for local spot advertising that enables them to reach the largest possible audience.

Paul Murray, Media Director for Duffey+Petrosky advertising Agency in Farmington Hills said, “Duffey+Petrosky applauds Comcast Spotlight for the introduction of I+.  It’s good news for advertisers and agencies.  Advertisers are now able to reach cable, satellite and telco audiences on a spot market level.  Agencies get the convenience of one-stop shopping.”