Colin Padden Named Senior Vice President of Embark Digital


FARMINGTON HILLS — Embark Digital, a Duffey Petrosky company, added digital veteran Colin Padden to the agency as Senior Vice President, Client Engagement. In this new role, he will oversee client relationships and help direct new business development.

“Colin brings a world of strategic experience and strengthens Embarks cutting-edge position in the digital space,” said Embark President Mark Russell. “Colin will help steer our tremendous growth with an eye for helping clients engage on their marketing journey. At Embark, we believe that every journey has a story that can inspire you to change course, take action, or start a revolution. Our job is to help brands find their story and share it with the world. It’s that simple and we love a good story.”

Padden was Vice President, Account Director on the Ford account at Team Detroit. While there, he and his team managed the development of award winning, industry-recognized digital/social campaigns across key car brands. Padden’s background also includes management positions at Leo Burnett in Detroit and Chicago, and MRM Worldwide in Birmingham, Mich.

Padden holds a Bachelor’s Degree in Business Administration and Advertising from Western Michigan University.