Chrysler Names Bigland to Lead Alfa Romeo Brand


AUBURN HILLS — Reid Bigland has been appointed to lead Alfa Romeo Brand for the NAFTA region, Chrysler Group announced today. Bigland will continue to serve as head of U.S. sales and as president and CEO of Chrysler Canada.

“Reid has demonstrated exceptional leadership skills in managing Chrysler’s consistent rise in sales and market share in both Canada and the U.S.,” says Sergio Marchionne, chairman and CEO of Chrysler Group and CEO of Fiat S.p.A. “The addition of Alfa Romeo to his portfolio of responsibilities is an indication of how committed we are to the establishment of this brand in the North American market, a process that has already started with the introduction of the Alfa Romeo 4C.”

Marchionne points to the automaker’s five-year plan presented in May, noting “much more is expected from this brand in the next few years.”

In other management news, Robert Hegbloom — who joined Chrysler in 1986 and previously served as the director of Ram Truck Brand — has been appointed head of Ram Truck Brand. In his new role, Hegbloom will become a member of the NAFTA Leadership Team.

“Reid has been working intensely with Bob in the establishment of the Ram Truck Brand after separation from Dodge, and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid,” Marchionne says.

Both appointments are effective immediately.