Chrysler Launches Diversified Certified Program

The new program enables Chrysler Group dealers to certify and sell competitive-make, pre-owned vehicles backed with a Chrysler Group warranty.
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AUBURN HILLS – Chrysler Group LLC today announced the launch of Diversified Certified, a new program that enables Chrysler Group dealers to certify and sell competitive-make, pre-owned vehicles backed with a Chrysler Group warranty.

The 140 FIAT studios now open in the United States are the first to launch the Diversified Certified program. Chrysler, Jeep, Dodge, and Ram Truck dealers will join the program in about 60 days.

“Today is a new chapter for certified pre-owned vehicles,” said Eric Swanson, Head of Certified Pre-Owned Vehicles at Chrysler. “Just because we didn’t build the vehicle, doesn’t mean we won’t back it with a Chrysler Group warranty. Of course, we always want our customers to visit our dealers and purchase a new or certified pre-owned Chrysler Group model, but now we have given them another option to consider.”

All competitive-make pre-owned vehicles will be subjected to a thorough certification process and come with a 5-Year/60,000-Mile Maximum Care (full mechanical) Warranty from original in-service date, as well as Certified Pre-Owned program benefits such as towing, roadside assistance and more.

The timing is perfect for this Diversified Certified program, said dealer Gary Brown, of Brown’s FIAT and Brown’s Jeep Chrysler Dodge, both in Patchogue, N.Y. With Chrysler Group sales up 26 percent in 2011, and up 42 percent so far this year, “we have never seen so many conquest opportunities,” Brown said.

“Diversified Certified will give our used car team a great opportunity to bolster and sell our pre-owned inventory,” Brown said. “We are really excited about it.”

Vehicles eligible for the Diversified Certified program will have less than 48,000 miles on the odometer and will be a 2008 model or newer.

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