AUBURN HILLS — The Chrysler brand is continuing to build upon the heart, soul and the passion of Detroit with a new 60-second commercial titled “Who We Are.” The commercial showcases the new 2013 Chrysler 300 Motown Edition and features legendary Motown founder and Detroit native Berry Gordy, taking you through his journey from humble beginnings in Detroit to the bright lights of New York’s Times Square and home of the new Broadway show “Motown: The Musical.” The ad “Who We Are” will make a broadcast debut on Thurs., Dec. 20.
To view “Who We Are,” please visit http://www.youtube.com/watch?v=L1NCSrwa2Us
“Berry Gordy is a true inspiration and has paved the way to signify the sound and the drive that reflects the spirit of Detroit and the people who live in it,” said Olivier Francois, chief marketing officer, Chrysler Group LLC. “It is a privilege to have such a legendary icon partner with the Chrysler brand and the 300 Motown Edition.”
“The Chrysler brand’s imagination moved the world, while our rhythms forever changed music adding a sound and uplifting spirit that could only be from the Motor City. And our new Chrysler 300 Motown is a tribute to both,” said Saad Chehab, president and CEO – Chrysler Brand, Chrysler Group LLC. “More than just a brand partnership, our collaboration with Motown Records elevates our passion to express our Detroit roots further and inspire a new limited-edition 300 sedan that embodies the soul and originality of our city.”
If cars are the heart of the Motor City, music is its soul. This limited-edition Chrysler flagship sedan includes bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a unique Mopar bright chrome grille with seven sculpted horizontal blades. The sedan also features 20-inch polished “heritage” design aluminum wheels, while its touring-tuned suspension delivers high levels of handling and comfort. Completing this Chrysler flagship sedan’s curb appeal are black accented Chrysler wing badges and “Motown” fender badges that transcend the city’s rhythm and spirit. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.
Making sure the soul of Motown can be heard and felt, this limited-edition Chrysler sedan includes 100 tracks from original Motown recording artists loaded on the Uconnect 8.4’s SD card reader. State-of-the-art Uconnect 8.4 provides Chrysler 300 Motown passengers with the segment’s touchscreen display (8.4-inch) and mobile infotainment, connectivity and multimedia features. Delivering a sound experience as the artist intended, the 10-speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm is also available.