Chrysler and Motown Announce Musical


AUBURN HILLS — The Chrysler brand and producers Kevin McCollum, Doug Morris and Berry Gordy are proud to announce Motown: The Musical, based on the life of legendary Motown founder and Detroit native Berry Gordy.

“Cars are the heart of Detroit and the music of Motown is its soul. The fortitude and determination of these musical founders who carved their own path and had the faith to overcome any obstacle truly reflects the spirit of the Chrysler brand’s ‘Imported from Detroit’ campaign,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “The Chrysler brand is honored to be part of this epic event that details the history of Motown, celebrates the music of its time and shares with the world how the city of Detroit serves as a source of inspiration. Its extraordinary events such as these that helped to define the values of the Chrysler brand.”

Producer Kevin McCollum said “Broadway has never seen anything like this. It’s thrilling to bring together the musical legacy of Berry Gordy and one of the most distinguished automotive manufacturers in America – marking the collaboration of two of our country’s most groundbreaking and influential brands imported from Detroit: Motown and Chrysler.”

Motown: The Musical will open on Broadway at The Lunt-Fontanne Theatre (205 West 46 Street) on April 14 following preview performances beginning March 11.

Directed by Charles Randolph-Wright, the show will feature a book by Berry Gordy and music and lyrics from the Motown legendary catalogue. This exhilarating show charts Gordy’s incredible journey from featherweight boxer to heavyweight music mogul who launched the careers of Diana Ross and The Supremes, Michael Jackson and The Jackson Five, Stevie Wonder, The Temptations, Smokey Robinson and The Miracles, Marvin Gaye and many more.