Gongos, the Royal Oak-based North American arm of InSites Consulting, announced that Chris Robson and Scott Laing, partners at Deckchair Data, have joined forces with the company.
Alongside this merging of entities, Robson and Laing are named senior directors of data sciences at Gongos, bringing a combined 55 years of experience to the organization across the data strategy, advanced quantitative, behavioral, and market research disciplines, as well as deep expertise in the technology, health care, and financial services sectors.
As leading members of Gongos’ expanded data sciences group, Robson and Laing strengthen the company’s ability to deliver on customer centricity across research, strategy, and implementation work, as well as reinforce Gongos’ focus on business challenges and translation of outcomes for business-to-consumer and business-to-business clients.
“Our clients’ data challenges are growing increasingly complex as is the ability to translate data science into meaningful decisions. With the addition of Scott and Chris, our ability to guide clients from method to business application grows even stronger,” says Camille Nicita, managing director of Gongos.
Prior to co-founding Deckchair, Robson was the chief innovation officer and head of research science for ORC International, now Engine Insights. Before that, he was co-founder of Parametric Marketing, a boutique analytics and methodology consultancy. Earlier in his career, he managed a global team of over a hundred software developers at Hewlett-Packard.
“Over the past few years, we’ve seen a rapid shift in the research industry towards integration of all forms of data,” says Robson. “By joining Gongos — who share our consultative approach — we’ll be able to build upon our success with Deckchair and offer more clients access to a fuller spectrum of exciting capabilities.”
Laing brings substantial experience in all areas of marketing with deep experience spanning startups to Fortune 500 companies. Prior to co-founding Deckchair, he served as senior vice president and major account manager in the financial services practice at ORC International.