DETROIT — Charter One has changed its name to Citizens Bank. The name change, first announced last year, is part of parent company Citizens Financial Group’s broader strategy to unify brands across more than 10 states. The company until today had operated as Charter One in Michigan and Ohio.
“As we enter a new era for our company in Michigan with the name Citizens Bank, a name that has been central to our heritage since our founding in 1871, we are as committed as ever to providing our customers in Michigan with the best possible banking experience to help them bank better,” said Bruce Van Saun, chairman and CEO of Citizens Financial Group.
Citizens began notifying customers of the name change last year. New signs were unveiled at more than 100 branches across southeast Michigan and at the bank’s corporate office today. The name change will not affect existing customers, who will retain their account numbers and their Charter One-branded checks, credit cards, and debit cards. All online and mobile banking passwords will also remain the same.
“Our name is changing, but everything else stays the same – our colleagues, our commitment to delivering the same customer experience and the same dedication and support of local communities that have been the hallmarks of our business here since 2004,” said Rick Hampson, Michigan president of Citizens Bank.