Charles Bloom Named Senior Vice President, Chief Medical Officer of HAP

Charles Bloom
Charles Bloom // Photo courtesy of Health Alliance Plan

Dr. Charles Bloom has been appointed to the position of senior vice president and chief medical officer of Detroit’s Health Alliance Plan (HAP). Bloom is responsible for overseeing HAP’s health care management team as well as health care and quality activities. He also leads the development and implementation of HAP’s clinical and operational programs in partnership with the region’s health care providers.

Prior to serving in this role on an interim basis, he served as HAP’s vice president, utilization management and provider relations.

“Dr. Bloom has done an exceptional job overseeing HAP’s health care management team,” says Dr. Michael Genord, president and CEO of HAP. “His background in emergency medicine and ability to remain calm in high-stress situations has served us well as we have had to respond quickly to member needs during the COVID-19 pandemic.”

In 2016, Bloom joined HAP as a medical director. He has more than 20 years of experience in the medical field.

“It is my privilege to work with an incredible team at HAP that is dedicated to providing our members with prompt access to quality health care,” says Bloom.

Prior to joining HAP, Bloom served as chairman and medical director of emergency medicine at Genesys Regional Medical Center in Grand Blanc, emergency department trauma director at St. Rose Dominican Hospitals, and director of critical care transport, rapid response team at the University Medical Center Southern Nevada, both in Las Vegas.

Bloom is a graduate of MSU’s college of Osteopathic Medicine and completed his residency in emergency medicine at Botsford General Hospital. He has also served as assistant professor at the University of Nevada School of Medicine and adjunct assistant professor of emergency medicine at Touro University Nevada College of Osteopathic Medicine.

For 60 years, HAP has partnered with doctors and hospitals as well as employers and community organizations. It is a nonprofit health plan that provides health coverage to individuals and companies of all sizes.