CCS and Skidmore Studio Host Reengineering Detroit

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DETROIT — Tthe College for Creative Studies and Skidmore Studio is hosting a “Reengineering Detroit with Design Thinking” event at 2 p.m. on Sept. 21. This engaging panel discussion, held in conjunction with the Detroit Design Festival, will examine how to identify solutions to create the Detroit we desire.

Key leaders of Skidmore Studio, including two CCS alums from their strategy, design, and illustration departments, will showcase the studio’s three-step design thinking process.  Skidmore is focused on the role of design in the redevelopment and re-engineering of Detroit. The Skidmore team will leverage case studies to demonstrate how “kick ass design” can rock the status quo.

“In today’s world, designers and non-designers alike must understand that design is a verb, not a noun,” said Tim Smith, CEO of Skidmore Studio.  “We are designing experiences for our audiences that must provide solutions. It is design thinking. As a design studio we must help our clients understand that the process we use is the secret sauce.  It is the pathway to extraordinary design.”

“Reengineering Detroit with Design Thinking” will be held on CCS’s Walter and Josephine Ford Campus in the Walter B. Ford II Building, located at 201 East Kirby in Detroit. The event runs from 2:00 until 3:30 p.m.

For a more detailed description of the Detroit Design Festival events, visit detroitdesignfestival.com/happenings or the College for Creative Studies website at collegeforcreativestudies.edu.

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