Carhartt Names New Senior VP of Sales


DEARBORN Carhartt, America’s premium work wear brand since 1889, has named Joe Monahan as its senior vice president of sales.

Monahan will assist in the development and execution of the company’s strategic objective to build an outstanding experience for its consumers through retail and distributor business partners. Monahan will partner with the product, marketing, and planning teams to ensure the experience translates across all aspects of Carhartt’s consumer and distributor channels.

Monahan spent nearly 20 years at Nike serving in a variety of leadership and general management roles. His most recent positions included vice president/general manager of Nike SPARQ Performance Training, vice president/general manager of Nike Livestrong, and vice president of North American sales. He began his career as a CPA with Moss Adams in Portland, Oregon.

A native of Montana, Monahan has moved to the Carhartt headquarters in Dearborn. He earned his bachelor’s in business administration from the University of Montana.