Carhartt, Covercraft Announce Seat Protection Collaboration


DEARBORN — Carhartt, America’s legendary work wear brand since 1889, announced its collaboration with premium vehicle seat cover protection manufacturer, Covercraft, to deliver rugged, firm-hand, Carhartt duck seat protection for pickups, SUVs, vans, and OTR work trucks widely available in July 2013.

“For more than 50 years, Covercraft has produced high-quality, handcrafted seat protection products built to the highest standards and certifications, which makes our partnership a perfect extension of the Carhartt brand,” said Rick Fecowicz, Director of Licensing at Carhartt. “They understand the wants and needs of our consumer, which is essential to delivering a product that is Carhartt tough through and through.”

Constructed with heavy-duty, firm-hand Carhartt duck fabric, these vehicle seat covers offer Carhartt’s signature triple-stitched main seams for extra durability and include features such as pockets for storage and a Durable Water-Repellent finish to repel spills.  Available in Carhartt Brown and Gravel color options, these tough and rugged seat covers will protect vehicle seats from sun, dirt, and work-week abuse.

Carhartt-Covercraft seat protection will be widely available in July 2013 and can be purchased at participating dealerships or online at

“Carhartt has a 100-plus year reputation for premium work-wear manufacturing and Covercraft is excited to partner with this iconic brand to launch a line of durable seat covers, custom-patterned for pickups, SUVs, vans and, OTR work trucks,” Martin Lichtmann, president of Covercraft Industries, said.