Carbon Media Names New Director of Strategic Services


BINGHAM FARMS — Carbon Media Group, a producer of digital content for outdoor enthusiasts, has hired Chris Cunningham as director of strategic services.

In his new role, Cunningham will work directly with clients to maximize their digital advertising programs and conceptualize new, strategic opportunities within the digital space. He will also work with both new and potential clients to identify the innovative ways to best position their services with Carbon Media Group’s audiences of hunters, fishers, skiers, hikers, and more. Previously, Cunningham worked at Birmingham-based Universal McCann, last serving as vice president, digital portfolio management.

He graduated from Purdue University with a Bachelor of Arts in advertising.         

Additionally, Carbon Media also announced the addition of three new account management team. Linde Hutson will serve as vice president, account solutions. Hutson previously worked as a client business partner at Universal McCann. Michelle Gawley and Rachel Edmunds will act as account directors. Both Gawley and Edmunds previously worked as client services managers for the Detroit office of Organic Inc.