Campbell Ewald Names New Executive Creative Director


Campbell Ewald, a marketing communications agency, today announced the promotion of Laura Rogers to executive creative director. Prior to her promotion, Rogers served as group creative director. She will continue to oversee creative for OnStar, Cadillac Magazine, and Chevrolet New Roads Magazine. Additionally, she will oversee content-specific programs for clients, including Valero and Meritage Homes. Rogers will report to Jo Shoesmith, chief creative officer.

“With 25 plus years of content development, CRM, and digital media experience, Laura has been a pioneer in modern content marketing,” says Shoesmith. “She is a proven leader and mentor, and has contributed to the success of the agency in a significant way.”

Rogers has been at Campbell Eward for 22 years, originally beginning as an art director. She has developed award-winning content for clients, contributed to new business efforts, and dedicated much of her time to providing mentorship and career development opportunities among her peers.

“There was a very vivid moment in my career when I recognized the important difference between doing great work and leading great work,” says Rogers. “A moment that made me realize the more minds that are able to bring an idea to life, the better the idea becomes. Since that aha moment, I challenge myself to continually find ways to help people embrace collaboration, to see things differently, and to distinguish their unique talents. As a result, I am humbled and grateful of the talent that surrounds me every day.”

While at Campbell Ewald, Rogers has worked on leading brands for organizations such as the United States Postal Service, Kaiser Permanente, the U.S. Navy, and USAA.

Campbell Ewald is a United States-based, full-service, fully integrated advertising and marketing communications agency. It provides both traditional and specialized capabilities including advertising, insights and strategic planning, creative development, integrated content strategy and creation, media planning and buying, in-house production, and analytics. It has offices in Detroit, Los Angeles, and New York.