DETROIT – Cadillac has named Uwe Ellinghaus as chief marketing officer of Global Cadillac. Ellinghaus’s position will include global strategic marketing and brand building.
“The addition of Uwe is another important step in the global growth of Cadillac and our leadership team,” said Bob Ferguson, General Motors senior vice president, Global Cadillac. “Cadillac today is the fastest-growing full-line luxury auto brand, driven by new products that are attracting new buyers to Cadillac. Uwe’s expertise in marketing and luxury brand building will help us extend our growth globally.”
Ellinghaus, gained experience as executive vice president of marketing and sales at Montblanc International, in Hamburg, Germany. He also served as chief marketing officer at BMW AG, leading marketing services for its MINI and Rolls-Royce brands.
“Cadillac has always had great heritage, brand character and worldwide recognition,” said Ellinghaus. “Now Cadillac has a new momentum and energy, embodied in its new products. This creates a unique opportunity to build the brand globally.”