DETROIT — Buick delivered 1,032,056 vehicles in China, the United States, Canada and Mexico in 2013, the most Buicks sold in a single year in the brand’s 110-year history. The previous record was 1,003,345 sold in 1984.
Strong growth in both China and North America accounted for the record-breaking year, with global sales up 15.4 percent over 2012. China posted a 15.7 percent sales gain, while the U.S. delivered a 13.9 percent sales increase. Canada also saw strong sales growth, with a 9.5 increase over 2012. In the U.S., 42 percent of Buick buyers were new to the brand and to General Motors.
Buick experienced strong global growth in both crossovers and sedans from a product lineup that is among the freshest in the industry and the strongest the brand has ever featured.
The new Encore small crossover ended 2013 with 97,311 sales globally, while the eight-passenger Enclave saw sales grow 6.5 percent in North America. Enclave recorded its best year of U.S. sales in 2013. Exclusive to China, the GL8 posted an annual sales gain of 9.7 percent.
In the sedan segment, the China-exclusive compact Excelle again dominated in the compact sedan segment, delivering 6.9 percent sales growth. The Excelle GT and Verano compact sedans combined globally to deliver a 16.3 percent gain, while sales of the Excelle XT hatchback, sold only in China, were up 17.5 percent.