BIRMINGHAM — Lori Z. Bahnmueller of Huntington Woods has joined Brogan & Partners as senior strategist.
Bahnmueller will join the senior marketing staff directing communications strategy for new and current clients, working with Brogan & Partners’ internal research, technology and creative teams. She will also lead the firm’s integrated public relations process.
“Lori’s role further strengthens our team’s ability to anticipate and respond to competitive and industry trends, marketplace dynamics and competitive insights,” Managing Partner Ellyn Davidson said. “It’s about investing even more in our clients’ strategic, long-term success.”
Bahnmueller, 45, is an award-winning marketing communications professional. She has spent more than 20 years in integrated communication marketing roles, launching and building brands for the YMCA Detroit Association, Michigan credit unions and Children’s Hospital of Michigan Foundation, among other nonprofit and public organizations.
Prior to joining Brogan & Partners, Bahnmueller worked for BERLINE, where she led public relations strategy and implementation for clients representing various industries including health care, banking, entertainment, nonprofit, retail, food and others. She has also worked as senior vice president of marketing for YMCA Detroit Association and vice president of association services for the Michigan Credit Union League.
Bahnmueller graduated with an MBA in nonprofit management from Cleary University and a BA in journalism from Arizona State University.