BOYNE FALLS — Boyne has named Matthew Alagna as director of sales for Boyne Resorts’ Michigan operations and Trisha Olach to assistant director of sales.
Alagna has more than 30 years of industry experience and an extensive background in sales and marketing. He comes to Boyne from Chula Vista Resort in Wisconsin Dells, Wis., where he served as the regional sales manager.
Boyne also promoted Olach, former national sales manager, to the role of assistant director of sales.
Olach has been with the company for 12 years. She has a degree in travel and tourism, and an extensive knowledge of multiple market segments including corporate, pharmaceutical, tour, and travel. Olach is a certified meeting professional and a board member of the Michigan Chapter of Meeting Professionals International.