Bosch, which has its in North America headquarters in Farmington Hills, has announced new leadership team members. Tim Frasier has been named regional president and will oversee operations for cross-domain computing solutions and lead advanced network solutions.
Frasier served as regional president of Automotive Electronics for Bosch, where he was
responsible for engineering, manufacturing, and sales activities in North America for the
automotive electronics business.
Kay Stepper will serve as senior vice president, system engineering and lead the automated driving and driver assistance business. Stefan Buerkle will serve as senior vice president of customer accounts and will lead the connected information solutions business.
Software and electronics are driving changes in vehicles and vehicle architecture. Bosch
announced last year it would combine software and electronics in a new division. The cross-domain computing solutions division, which began operating this month, allows Bosch customers to receive electronics system expertise and the requisite software from a single source. This union also brings together hardware and software engineering for vehicle computers, sensors, and control units for all vehicle domains.
The implementation of Bosch’s cross-domain computing solutions division, which includes
17,000 associates globally, comes at a time when the market for software-intensive electronic systems is on pace to thrive, with growth of 15 percent annually expected through 2030. In the future, the division will develop the software for vehicle functions such as park-assist, lane-keeping support systems, and navigation, as well as the software on which vehicle computer and control units are based. This will result in a faster release of new functions delivered to users through software updates.
Bosch’s global headquarters are in Germany.