Bosch Names Juergen Peters Regional President of Car Multimedia, North America


FARMINGTON HILLS – Robert Bosch LLC has named Juergen Peters regional president for the car multimedia division, North America, effective January 2012. In this position, Peters is responsible for all operational activities in automotive navigation systems, instrument systems and vehicle connectivity in North America.

With nearly 10 years of sales responsibility as a vice president for a variety of European customers, Peters most recently served as executive vice president, original equipment sales to Chrysler Group LLC, serving as Bosch’s primary liaison with Chrysler. In this position, Peters was responsible for relationship management, planning and customer strategy.

Since joining Bosch in 1986, Peters has held positions of increasing responsibility, including application engineering and project management of chassis systems products with domestic and non-domestic customers, both in the U.S. and Germany. Before joining Bosch, Peters worked in Germany as a technician for passenger cars, engines and race cars with Volkswagen, Audi and Porsche.

Peters started as an automotive technician, before advancing his academic education with degrees in mechanical engineering and business administration.