Valassis, a media and marketing services company in Livonia, has announced Bonnie Bisson as vice president of sales enablement. Bisson will partner with sales leadership and will be implementing training and development to drive sales results.
“Bonnie’s vast sales and leadership experience will drive our strategic growth initiatives and further enhance our position as a leader in intelligent media delivery,” says Mark Ellis, chief revenue officer for Valassis. “I am confident that Bonnie will bring significant value to Valassis, building a sales enablement center of excellence.”
Bisson brings more than 20 years of experience to Valassis. Prior to her new position, Bisson worked for InsideView Technologies, CORT, and served as vice president of sales and marketing at National Corporate Housing.
Bisson earned a bachelor of arts degree from Western Michigan University in Kalamazoo.