Blue Cross Urges Uninsured to Meet Deadline


DETROIT — Blue Cross Blue Shield of Michigan urges uninsured people to start an enrollment application before March 31.

“We are here to help people with their questions, and have provided extensive online resources and expanded our call center hours through March 31 to give people advice as they explore their options and apply for coverage,” said Terry Burke, vice president for individual business at Blue Cross. “We encourage people not to wait any longer. We encourage people to enroll as soon as possible, despite recent news about possible extensions beyond that date.”

Blue Cross is currently offering:

  • Subsidy Eligibility: People looking to buy insurance who may be subsidy eligible can text “4Subsidy” to 222-752 to determine the amount of financial assistance they may receive before calling a Blue Cross health plan adviser or visiting to avoid the long wait times on the phone.
  • Increased hours for Health Plan Advisors: To accommodate high call volumes and consumer demand during the 2014 open enrollment period, Blue Cross has increased staff to over 400 licensed health plan advisors. HPAs are available Monday through Sunday, 8 a.m. to 8 p.m., with extended hours on March 31 from 8 a.m. to midnight, and can be reached by calling 855-237-3501.
  • Blue Cross Agents are available to enroll uninsured people: Blue Cross has more than 2,000 agents certified with the Centers for Medicare and Medicaid statewide to advise, assist and get people enrolled.

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