Blue Cross Adds Hearts to Detroit’s Skyline


 Two giant, red heart-shaped light displays will brighten Blue Cross Blue Shield of Michigan’s 21-story downtown Detroit headquarters building throughout February in support of the American Heart Association’s month-long initiative to raise awareness of heart health.

The 10-story tall hearts adorn both the north and south sides of the building. For the fourth year in a row, Blue Cross will use LED lights as part of its approach to a green campus.

In the United States, someone dies from a heart disease-related event every 60 seconds, making it the leading cause of death for both men and women. In Michigan, more than 25 percent of deaths are due to heart disease and stroke. By 2030, heart disease cases in Michigan are projected to rise from 600,000 to 2.9 million.

One third of Michigan adults have high blood pressure, and this number is growing each year. Blue Cross hopes the light displays remind Michigan residents to take care of their heart health. To reduce the risk of heart-related health complications, Michiganders should avoid smoking, get 30 minutes of exercise each day and adopt a diet low in salt, saturated and transfats. Individuals should also be aware of symptoms that can be experienced up to six weeks before a heart attack, like shortness of breath, pressure or a squeezing sensation in the lower chest.

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