LUDWIG+, a woman-owned brand actualization and business acceleration company based in Bingham Farms, announced Barbara Yolles-Ludwig, its CEO, was named an Entrepreneur of the Year 2022 Michigan and Northwest Ohio Award winner by Ernst & Young.
Entrepreneur of the Year is a competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed. An independent panel of judges selected Yolles-Ludwig based on her entrepreneurial spirit, purpose, growth, and impact, among other core contributions and attributes.
“Thank you, Ernst & Young for this honor. I first have to say that I could not be prouder of the team I am privileged to work with every day at LUDWIG+,” says Yolles-Ludwig. “At this time three years ago, we were not even officially a company yet. So, it is beyond gratifying to look back and see how far we’ve come, achieving this level of success in such a short time.”
Barbara Yolles-Ludwig has an expansive career in marketing and advertising, whose experience includes McDonald’s and McCann, Vanguard, and TJ Maxx Corp., among others. In 2013 she left the advertising agency world to become CMO at two multi-billion-dollar mortgage companies — UWM and TMS. When TMS had an acquisition, Yolles-Ludwig and her marketing department set off on their own and officially became LUDWIG+ in 2019.
Since its launch three years ago, LUDWIG+ has experienced 600 percent growth. Today, the Michigan-based company has more than 50 full-time employees and serves a diverse list of clients in the areas of financial services, healthcare, technology, and a variety of other categories.
“I think the last couple years has really revealed the power of what culture can do for business. It’s what gets people excited to come to work every day. It’s what motivates them and unleashes their potential. And that’s what’s going to drive your business,” says Yolles-Ludwig.
As a Michigan and Northwest award winner, Barbara Yolles-Ludwig will now be considered by the National independent panel of judges for the Entrepreneur of the Year 2022 National Awards. National finalists and winners, as well as the Entrepreneur of the Year National Overall Award winner, will be announced in November at the annual Strategic Growth Forums. The Entrepreneur of the Year National Overall Award winner will then move on to compete for the EY World Entrepreneur of the Year Award in June 2023.
Ernst & Young is one of the largest professional services networks in the world and is based in London.
