Better Made Snack Foods Expands To Southwest Michigan

New distribution channels open up fresh new markets for 80-year-old snack food company

DETROIT, MI – Through new distribution channels, Better Made Snack Foods has expanded distribution to Southwest Michigan and can now be found in New Buffalo, Benton Harbor, Stevensville, Eau Claire, Dowagiac, Decatur, Berrien Springs, Saint Joseph, Sister Lakes, Bridgman, Watervliet, Coloma, and Cassopolis.

            Target stores in select Michigan locations now carry Better Made Snack Food items and CVS now carries select Better Made Snack Food items monthly. This expansion is part of the company’s on-going strategy to open all markets in Michigan’s Lower Peninsula.

“Our customers that live in these areas and that travel to these areas are very excited about being able to purchase their favorite snack foods,” says Mike Esseltine, General Manager of Better Made North. “If customers shop at stores in these areas and don’t see our products, all they need do is ask the store manager to contact us and we will be able to supply the location.”

Founded in 1930 in Detroit as Cross and Peters, Better Made has developed and provided a wide variety of high quality award-winning snack foods, including flavored potato chips, potato sticks, gourmet popcorn, krinkle chips, rainbow chips, crunchy and kettle cooked chips, popcorn, pretzels, beef jerky, tortilla chips, puff stuff, pork rinds, a limited edition commemorative tin filled with one pound of mouth-watering original chips, wearables, and more! The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, please visit You may also follow Better Made on Facebook and Twitter. Michigan Made – Better Made, now featured at The Detroit Shoppe at Somerset Collection North!