Allen Park-base Bell Tire Distributors Inc. recently announce Vivek Saran has been named chief marketing officer (CMO).
Saran will bring more than 20 years experience to the newly created CMO position, and will oversee all marketing initiatives for the company.
“Vivek is an intelligent and humble leader with exceptional business expertise and marketing leadership. He understands the brand DNA of Belle Tire and our perpetual commitment to serving our customers,” says Don Barnes III, president of Bell Tire. “He is well recognized for his extensive experience in business strategy, innovation, and integrated marketing that will be invaluable as we continue to drive Belle Tire’s expansion and growth.”
Saran is a graduate of the University of Pennsylvania and joins Bell Tire after nearly 12 years as the senior vice president and director of business strategy and innovation at MARC USA, Belle Tire’s integrated marketing agency in Pittsburgh.
“I’m thrilled to be joining the team at Belle Tire. The organization and leadership has an outstanding culture of excellence and commitment to growth,” says Saran. “I’m excited to push the marketing envelope and build Belle Tire’s marketing and communications to the next level. We are going to be focused on evolving the way we engage and build relationships with consumers, increase loyalty, and leverage new technology.”