Bell Fork Lift, Inc. Becomes Toyota Aichi Dealer

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CLINTON TOWNSHIP, Mich., October 26, 2009 – Toyota Material Handling U.S.A. (TMHU), Inc. selected Bell Fork Lift, Inc. to offer the company’s line-up of Aichi, a Toyota Industries Company, aerial work platforms to the U.S. market. Aichi’s product line, including scissor lifts, crawler and wheeled-boom lifts, is designed specifically to meet a wide range of indoor and outdoor needs.

Bell Fork Lift, Inc. was selected based on its excellence servicing of the industrial equipment industry, providing customers with top support in sales and rentals. Bell Fork Lift, Inc. also operates locations in Mt. Morris, Detroit and Novi, Mich.

“Bell Fork Lift, Inc. was chosen to support the expanded offering of the Aichi product line to Clinton Township, Mt. Morris, Detroit and Novi because of its proven track record in supporting local businesses’ needs,” said Brett Wood, president of TMHU. “Bell Fork Lift, Inc. will be a valuable resource for rental businesses, construction and other professionals seeking aerial lifts.

“We are honored to be among the distinguished list of Toyota Aichi dealers,” said Wayne Bell, dealer principal of Bell Fork Lift, Inc. “With the addition of Aichi’s line-up including six models of scissor lifts, two SR-Series wheeled-boom lift models and four models ISR-Series crawler boom lifts, we are offering the market an extensive product portfolio, coupled with one of the best product warranties in the industry.”

About Bell Fork Lift
Founded in 1972, Bell Fork Lift is a family run business specializing in sales, service, parts and rentals for the Material Handling Industry. Bell Fork Lift serves the eastern half of Michigan with four full service branches.  Bell Fork Lift recently received the prestigious “President’s Award” from Toyota Material Handling, U.S.A. in 2007 for superior performance in sales, customer satisfaction, service and market share.  For more Information visit www.bellforklift.com or call 586-415-5200.

About Aichi, A Toyota Industries Company
Since its founding in 1962, Aichi has worked tirelessly to improve work environments in cooperation with its customers to create safer, more efficient and comfortable work sites for industries such as the utility, communication, construction and other industries.

The company has worked closely with its customers to improve job site methods by creating more efficient equipment tailored to each industry. Toyota Aichi dealers offer industry-leading support in every area of service, including parts, maintenance, financing, rentals and accessories.  For more information on Aichi products, please visit www.toyota-construction.com or call 1-800-852-0024.

About Toyota Material Handling, U.S.A., Inc.
Celebrating more than 40 years of established operations in the United States, Irvine, Calif.-based TMHU has been the No. 1 selling lift truck supplier in the U.S.since 2002 and currently offers a full line of high-quality lift trucks sold under the Toyota brand. TMHU, as the sole United States distributor for Aichi, now offers a line-up of aerial work lifts, including scissor lifts, crawler and wheeled boom lifts designed specifically to meet a wide range of indoor and outdoor needs.

Built on a reputation of excellence, Toyota remains the industry leader due to its quality, durability and reliability. Quality is the hallmark of Toyota’s world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Mfg., Inc. (TIEM). Most of the Toyota lift trucks sold in the United States are manufactured at TIEM, a zero-landfill facility, in Columbus, Ind.

TIEM, and all Toyota manufacturing plants in the U.S. and Canada, comply with the ISO 14001 standard from the International Organization for Standardization (ISO), and have been honored for their environmental management systems and dedication to continuous improvement.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-eight authorized Toyota Industrial Equipment dealers, with a total of 188 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts and service, fleet servicing, and financing. For more information on TMHU, please visit www.toyotaforklift.com or call 1-800-226-0009.

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