BASF Names New North America Distribution Director


Denise Kingstrom has joined Southfield-based BASF Automotive Refinish North America, as the North America distribution director.

Kingstrom began her career with BASF  with assignments in New Jersey and Mexico. In 2003, she joined the Coatings OEM team as a field technical sales representative. Kingstrom later joined the refinish business leading both key and strategic account teams. 

She earned a Bachelor of Arts and Master’s of Business Administration from Michigan State University.


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