SOUTHFIELD ––Barton Malow Company announced that Director of Communications, Dana Galvin Lancour, FSMPS, CPSM has been designated a fellow by the Society for Marketing Professional Services. The fellow designation recognizes her significant contributions to the Society and to the profession of marketing professional services.
SMPS is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. The fellows of SMPS represent the highest level of experience and leadership in marketing within the design and building industry. SMPS fellows serve as a resource at the chapter, regional, and national levels, providing insight, ideas, programs, and mentoring for the benefit of the members and the Society. In addition, these individuals teach, write, and speak on marketing issues outside of SMPS, working to advance the profession of marketing professional services throughout the design and building industry.
Only members who have been active in the Society for more than 10 years and who hold a current Certified Professional Services Marketer designation are eligible to apply for the Fellows Recognition Program each winter.
An advocate for professional services marketing, Lancour has served in various positions at the local, regional, and national level of SMPS including Michigan Chapter President and National Technology Committee Chair. A frequent speaker and writer on the topics of social media and marketing communications, Lancour co-authored the SMPS Foundation White Paper “The Client’s Use of Social Media and Social Networking” in August 2011.
Lancour holds a Bachelors of Science in marketing communications and Masters of Business Administration from Wayne State University. She has been marketing in the A/E/C industry for 12 years and has worked with Barton Malow for six years. Lancour is an active member of SMPS, the Associated General Contractors and the American Society of Concrete Contractors.