Bank of Ann Arbor has appointed Jeff Wenrich as vice president of direct markets for UniFi Equipment Finance.
Wenrich brings more than 20 years of experience in equipment finance, including a decade of service in the community bank market, to this new role.
“I’m excited to join Bank of Ann Arbor and lead UniFi Equipment Finance’s Direct Markets team,” says Wenrich “This is an exciting time for the company as we continue to expand our capabilities and strengthen our relationships with businesses across the state of Michigan and beyond.”
Over the course of his career, Wenrich has developed a reputation for leadership and customer-centric strategies that drive profitability and long-term growth. He is skilled in using customer satisfaction to generate new business and in building strong, sustainable referral partnerships.
Wenrich earned a B.A. in Psychology from the University of Michigan and an MBA from Portland State University.
“We are thrilled to have Jeff join the UniFi Equipment Finance team,” says John Gougeon, president of UniFi Equipment Finance at Bank of Ann Arbor. “His industry knowledge, and ability to foster lasting client relationships make him the ideal candidate to lead our Direct Markets division as we continue to grow and expand our footprint.”
