Axiom Business Book Award Winners Offer Knowledge and Hope in Troubled Times


TRAVERSE CITY, Mich., February 25, 2009 – Difficult problems require knowledgeable solutions. The current global financial meltdown may be the most difficult economic challenge we’ll ever face, requiring the best educational tools available. As the stock market tumbles and job markets tighten, where can one turn to get an edge, to survive and thrive? Read books – cutting-edge, award-winning books.

Jenkins Group and are proud to announce the results of the second annual Axiom Business Book Awards, honoring the best business books published during the past year. The list of Axiom Award-winning titles will assure the reading public that help is near, in a wide array of business topics, from Leadership and Entrepreneurship to hard-to-find categories like Business Ethics, Philanthropy and Business Fable.

Whether to investigate a new career or to decipher their 401-Ks, these trying times make people realize the need to further educate themselves. Finding a qualified reading list that covers a breadth of subject matter and business topics saves us time and money.

The Axiom Business Book Awards are designed to create such a list, bringing this group of exemplary business books to the attention of those eager to learn, see, and work differently to improve their careers and businesses. The awards offer a platform for today’s leading business voices to help restore confidence among readers that all is not lost.

For example, Jonathan D. Pond, the contest’s only twice-honored author, won a gold medal in the Personal Finance category with Grow Your Money: 101 Easy Tips to Plan, Save, and Invest by covering timely topics like home buying and investing in a turbulent market.  Pond’s You Can Do It! The Boomer’s Guide to a Great Retirement won a silver medal in the Retirement category by promising it “will not shame you by denigrating your past financial foibles nor depress you by suggesting your financial future is hopeless.”

Winning a gold medal in the Sales category, author Jeffrey Gitomer breaks new ground with his Customer Loyalty Concepts: The First Interactive Thought Book. Innovative in both content and its flip-chart design, the book presents informational and motivational “action thoughts” such as “Treat every customer as though they were your favorite celebrity, hero, friend, neighbor, or your GRANDMA” and “Your kids eat because customers buy!”

“We’re very excited to bring awareness to this important genre of books,” says company founder Jerrold Jenkins. “This year’s winners represent the world’s best business minds and their wisdom and knowledge is needed now more than ever. Congratulations and thanks to all Axiom Award medalists for their efforts.”

See a complete listing of results at the website:

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