Automation Alley to Host Seminar on Cuban Business Opportunities


TROY — Automation Alley, a technology business association focused on growing the economy and enhancing the reputation of Southeast Michigan, will host “Cuba: The Next Frontier,” a seminar about the opportunities and challenges of doing business with Cuba, on Aug. 6. 

“Over the last half-century, Cuba has been largely isolated from U.S. business, but new policies are now making it easier for U.S. companies to expand and diversify their products, services and technologies into this new and emerging market,” says Noel Nevshehir, director of international business at Automation Alley. “Our goal is to provide interested small and medium-sized companies in our region with the knowledge necessary to thrive in what has largely been uncharted territory for U.S. business.” 

The event, which will be held from 8 a.m. to 11:30 a.m. at Automation Alley’s headquarters, 2675 Bellingham Drive, will feature international business experts from the U.S. Department of State, the Cuban-American Chamber of Commerce, and the Christman Company, who will share insight about Cuba’s economic, political, and social outlook. 

The cost to attend is $20 for members with pre-registration or $30 at the door. The cost for non-members is $40 with pre-registration or $50 at the door. 

“Cuba: The Next Frontier” is a precursor to Automation Alley’s exploratory trade mission to Cuba in the fall of 2016, where Michigan companies will be matched with potential business opportunities. To date, their trade mission program has led more than 170 companies on 24 trade missions around the globe, resulting in $472 million in export sales for those companies.

For more information visit